MPW’s 2025 In & Out Fundraising List
Our team of experts is excited to share what we know will bring you fundraising success in 2025 and what you should leave behind in 2024. Leave us a comment below to let us know what you think is in or out in for fundraising this year!
MPW’s Fundraising 2024 In & Out List
Our team of experts is excited to share what we know will bring you fundraising success in 2024 and what you should leave behind in 2023. Leave us a comment below to let us know what you think is in or out of fundraising this year!
Securing the Future of Education: Strategic Planning and Fundraising
Sustainable revenue models for educational institutions across the United States are becoming increasingly challenging to create and maintain. At Make Philanthropy Work, we urge student-serving organizations to consider integrating fundraising goals into their strategic plans to generate revenue long-term.
Development and Campaign Committees: A New Era
We experienced a dramatic transition for development and campaign committees. Pre-pandemic, these volunteer groups mostly served to obtain contributions for nonprofit organizations and universities. However, organizational needs have shifted over recent decades toward volunteers who can strengthen donor relations more than ever.
Crafting a Winning End-of-Year Giving Strategy
Preparing for end-of-year giving, or campaign season as we often call it, has a unique starting point for all organizations – I’m speaking toward those who have mid-level sophistication and an established routine end-of-year program.
Making the Case: A Development Team for the Long Haul
The why and the how of creating, cultivating, and keeping a development team long-term is no doubt, incredibly vague across the landscape of organizations facing rapid fundraising turnover.
We are excited to showcase how a fundraising team for the long haul will exponentially support your organization for years into the future – and practical ways to bring this into reality.
Unleashing Your Leadership’s Fundraising Potential
CEOs, Executive Directors, and Presidents play a significant role in an organization’s fundraising potential, and fundraising leaders who work with them can, in tandem, take development to a greater level of sophistication and effectiveness.
Attracting and Stewarding Donor-Advised Fund Holders
Donor-advised funds are top of mind for all of us working in fundraising, and those who choose to invest via a DAF should receive ample, individualized attention from organizations to cultivate their involvement over time. With DAFs on a consistent rise across the philanthropic landscape (according to the 2023 DAF Report from the National Philanthropic Trust, grantmaking from DAFs has more than doubled in the last five years – check out our previous post on Five Major Shifts in Fundraising Over the Last Five Years to learn what other areas you should spotlight) and many donors and organizations struggling to navigate this shift, attracting stewarding DAF holders in ways that address their specific needs and concerns should be a top goal in your stewardship plan.
“I’d be lost without them!” All About Great Nonprofit Testimonials
While your mission statement may read like a year-old fruitcake—a topic for another day— testimonials are your messaging materials’ delectable dessert (or savory cheese board).
Testimonials—short statements that quote those impacted by your work—authentically and directly express your organization’s value and impact. Be sure to have some great testimonials when preparing for a campaign or end-of-year fundraising effort.
