Nonprofits can no longer ignore the importance of embracing digital channels from email, to social, artificial intelligence, tracking the donor journey, to crowdfunding and peer-to-peer. Sticking with “what’s worked in the past” is no longer an excuse. Traditional channels, such as galas and events, continue to lose effectiveness, and are potentially no longer feasible in the COVID-19 era, for engaging new and existing donors while costs continue to escalate. A sophisticated online program can significantly increase participation among new and existing donors and volunteers, and amplify your ability to share your story of impact with exponentially more audiences. Online engagement also allows your organization to be highly segmented—customizing digital messaging to create personalized connections to stakeholders’ interests and communication preferences.