“I’d be lost without them!” All About Great Nonprofit Testimonials
While your mission statement may read like a year-old fruitcake—a topic for another day— testimonials are your messaging materials’ delectable dessert (or savory cheese board).
Testimonials—short statements that quote those impacted by your work—authentically and directly express your organization’s value and impact. Be sure to have some great testimonials when preparing for a campaign or end-of-year fundraising effort.
