Bequests Are Timeless: Why Now’s the Moment to Prioritize Legacy Giving
Economic uncertainty can slow down many things, but it doesn’t stop generosity, especially the kind rooted in legacy. At Make Philanthropy Work, we believe gift planning is one of the most resilient fundraising strategies, especially bequests. While annual gifts may fluctuate with economic conditions, donors’ long-term commitments often remain steady or grow. That’s why we’re […]
How Fundraising Events Strengthen Major Gift Strategy
People give when they feel emotionally connected—so events should be engineered to build relationships and reinforce a donor’s sense of purpose. Events as a Key Tool in Major Giving Fundraising events are often seen as high-effort, low-return endeavors when it comes to major giving. However, when structured strategically, events can be powerful relationship-building tools that […]
