Look in Your Own Fundraising Yard for Gifts
Stop looking at your neighbor’s lawn. Just too many nonprofits think the grass is greener with someone else’s mission, donors, or…fill in the blank. Not true, most of the time.
Dark Side of Fundraising: How to Avoid Pitfalls and Build Donor Trust
Here’s one fundraising takeaway I’d love to share: do NOT go to the Dark Side of fundraising, go to the light!
When There’s a Crisis, Stay in Contact with Your Donors
John talks about two important lessons he learned in times of crisis and gives a bit of inspiration and inoculation against pessimism and panic of uncertain times.
Time is NOT on your Side in Fundraising
Everyone knows staying in contact with your donors is a good thing. But if you’re an executive director or development director, there always seems to be a reason not to make that call, email or other connection with them. You can still a do a bit more editing of that annual report, maybe double-check the […]
The Millionaire (next door) Major Gift Strategy
The affluent have not changed much because people have not changed much either. Anyone entering a profession needs a go-to book to ground them. Entering the world of fundraising, specifically major gifts, it was “The Millionaire Next Door: the Surprising Secrets of America’s Wealthy,” by Thomas J. Stanley. As a researcher of the affluent, Stanley […]
Yes, YOU can get Major Gifts
Why do most nonprofits raise fewer major gifts (relative to size, mission, etc.) than hospitals and big universities? Simple, they don’t know how. They don’t know the process of major gift work. Smaller, less established non-profits have missions, clients, causes, volunteers, and staff that are just as good and with same ability to make donor’s […]